Heinz Ketchup has introduced what it’s calling a the “Pour-Perfect” bottle.
At first glance, the bottles look simply as though they’ve been given crooked labels.
But a video released this week by the company explains the labels are purposely designed to provide a visual guide to the perfect pouring angle.
Tip the bottle at the optimum angle, and the label looks level.
Just a marketing stunt? Perhaps. But apparently Heinz really made some of the bottles for the public to buy.
Video: Heinz Ketchup Canada/YouTube via CNN Newsource