'White Claw' hard seltzer confirms a nationwide shortage

white claw.PNG

"White Claw" hard seltzer confirms a natonwide shortage of popular drink (White Claw)

NEW YORK (WSET) -- A problem is bubbling up for the nation's top hard seltzer brand.

Turns out there are some laws for White Claws.

"White Claw" seltzer, which is an industry leader, announced Friday there is a nationwide shortage of the popular drink, according to CNN.

"We are working around the clock to increase supply given the rapid growth in consumer demand," Sanjiv Gajiwala, White Claw's senior vice president of marketing, told CNN Business. "White Claw has accelerated faster than anyone could have predicted."

The company suggests it became the victim of its own success, with demand taking off faster than it expected.

White Claw sales spiked by almost 300-percent this summer, compared to last year.

According to Nielsen data, the company clinched more than half of the country's total hard seltzer sales during the Fourth of July week.

The company told CNN Business that it's working to increase their supply, but there is no exact time frame for when shelves will be fully restocked.