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Summerfest 2019 | Wednesday, July 3rd

Loverboy headlines day 7 of Summerfest at the Uline Warehouse with Miller Lite, CW18 & My24!

It's Day 7 of the 2019 Edition of Summerfest on the Brew City's Lakefront and we want you to join us for some great music and a whole lot of fun!

Looking to save some cash? Day 7 is has two options, starting with Direct Supply Seniorfest Day! From 12-4pm, all patrons ages 60+ will be admitted for FREE when they present their ID at the designated turnstile at any gate. Admitted seniors will also receive a voucher for $2 off a food or non-alcoholic beverage purchase over $10. Spend the day enjoying music spanning a range of genres, including The Association, The Britins, The Booze Brothers, Bryan O’Donnell, the Direct Supply Golden Idols, and many more.

From 12-3pm it's also H.O.G. Member Day at Summerest. Receive one (1) FREE admission ticket when presenting a valid H.O.G. (Harley Owners Group) card. One (1) admission per card; valid for the day and time of the promotion only. In addition, H.O.G. members will have exclusive access to the Harley-Davidson™ Hospitality Deck located at the Harley-Davidson™ Roadhouse between 12:00 – 5:00 p.m. Limited space; first-come, first-served. Once the deck reaches capacity, access will be on a “one out, one in” basis.

Join the party at the all-new Uline Warehouse with Miller Lite, CW18 & My24 on the north end of the grounds as we welcome a great lineup that will be rocking the stage all day starting at 1pm:

1:00pm 11. ONE LOUDER

3:00pm Nicholas Barron

5:00pm Maple Road Blues Band

6:30pm No Quarter (Led Zeppelin Tribute)

8:00pm Tom Fuller

10:00pm Loverboy

Headlining the festival today, the American Family Insurance Amphitheater welcomes the one-and-only Jennifer Lopez with special guests World of Dance The Lab | Swing Latino | Briar Nolet starting at 7:30pm.

Get the full scoop on the all-new Uline Warehouse with Miller Lite, CW18 & My24 and join us for a great Big Gig run in 2019! Making memories?! Look for our exclusive Snapchat filter to add to your pics throughout the festival's 2019 campaign!

Following its 1968 debut, Summerfest presented by American Family Insurance has evolved into what is now recognized as “The World’s Largest Music Festival” and Milwaukee’s cornerstone summer celebration, hosting the music industry’s hottest stars, emerging talent and local favorites along with approximately 850,000 people from Milwaukee and around the world each year for an unforgettable live music experience. During the festival, the spotlight shines on over 800 acts, over 1,000 performances, 12 stages, delectable food and beverages and interactive activities, all in a world-class festival setting. Summerfest 2019 takes place June 26- 30 and July 2-7, 2019, closed on July 1. For more details, visit, or Twitter: @Summerfest.